Our Story

When it comes to pricing products and setting profit margins, the sad reality is that most businesses guess. McKinsey, the largest consulting firm, found that over half of all business owners arbitrarily set profit margins without using any data to drive these basic decisions.

That’s where Right Price comes in.

Our mission is to serve small business owners by collecting and analyzing consumer data to identify revenue-maximizing price points. At Right Price, we don't think that data has to be difficult. We handle the pricing so that businesses can handle the customers.

Our team

Plato Bougas

Co-Founder, CEO

Jun Matsuo

Co-Founder, COO
Alexis Lee
Co-Founder, CAO
John Marshall
Co-Founder, CTO

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