When it comes to pricing products and setting profit margins, the
sad reality is that most businesses guess. McKinsey, the largest
consulting firm, found that over half of all business owners
arbitrarily set profit margins without using any data to drive
these basic decisions.
That’s where Right Price comes in.
Our mission is to serve small business owners by collecting and
analyzing consumer data to identify revenue-maximizing price
points. At Right Price, we don't think that data has to be
difficult. We handle the pricing so that businesses can handle
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